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Who is who

Oracle, Broadcom, SoftBank

Three names you never see on screen - but you pay all three while you type into ChatGPT.

Updated on 29 October 2026 · Checked on 29 October 2026

In short

In short: behind ChatGPT and OpenAI (the company that created it) stand three names you never see on screen. Oracle provides the computing power the models run on. Broadcom designs the custom chips. SoftBank, a Japanese investment giant, pours in the money that keeps the whole construction standing. You pay for ChatGPT - you pay all three, without knowing it.

Oracle sounds like a company from the 90s, because that's exactly what it is - corporate databases, an old-fashioned reputation. In the AI race it became the fourth big supplier of cloud computing power, after Amazon, Microsoft, and Google. Its real role is building center-scale data facilities (buildings full of computers that process requests) for Stargate - OpenAI's massive AI infrastructure in Texas. The problem: Oracle is the only one of the big players financing this madness with debt - over 100 billion dollars on the books, while free cash flow is already in the red. It has staked its reputation on OpenAI surviving and paying off what it agreed to, for decades ahead.

Broadcom is the company most people confuse with the processor in their phone, but it does something else - it designs custom chips for the biggest players in the industry. With OpenAI it birthed a chip named Jalapeño (hot pepper, literally) - built for one thing: answering questions fast and cheap, instead of training new models. From idea to finished design took nine months - the fastest cycle for a chip like this, as far as publicly known. The logic behind the move is clear: OpenAI doesn't want to depend entirely on Nvidia, the leading maker of AI processors, or on its prices.

SoftBank doesn't build anything and doesn't write code - it is the money. A Japanese investment conglomerate led by Masayoshi Son, a man known as much for brilliant bets (he owns Arm, whose chip designs sit in almost every phone on the planet) as for catastrophic ones (he poured billions into WeWork, a shared-office company, before it collapsed loudly). Now he's betting again - on Stargate, on energy companies, even hinting he'd take out a loan against his own stake in OpenAI to fund further construction. Hear an AI investment with a lot of zeros, and the odds SoftBank is somewhere in the structure are high.

Broadcom is not only the chips for OpenAI. VMware ESX is now a Broadcom product and its advisories come out of Broadcom's portal. When on October 28, 2026 CISA listed a hole in ESX (CVE-2026-41709) in the catalog of the actively exploited, the advisory VMSA-2026-0006 was in Broadcom's portal. The hole has a low score and needs administrator rights already. So the name you associate with chips is also the name where you look for patches.

The logo you see is OpenAI. The companies that decide whether you get an answer at all are three completely different ones.

There's a live wire here

The more I read about the three of them, the more it looks like a construction site where the architect is known, but nobody asks exactly whose name the land is mortgaged under. Oracle took on the debt. Broadcom took on the engineering risk of nine months that usually take years. SoftBank took on the bet that Masayoshi Son has already made before, and lost spectacularly at least once.

I'm not a cynic about it - I believe infrastructure has to be built by someone, and better a giant with a balance sheet than a startup with hope. But as someone who builds systems, I know one thing: when three different companies each hold up one corner of the same building, ask who falls first if the wind picks up. The answer usually isn't the one whose logo you see on screen.

The visual is generated code-art, no third-party images.